UGC Consent Agreement Generator

UGC COLLABORATION AGREEMENT

Between: [Brand Name] ("Brand")  And: [Creator Handle] ("Creator")  Date: [Date]

1. DELIVERABLES
The Creator agrees to produce and publish the following content showcasing apparel, accessories, or styling within the agreed timeline:
1 x video reel (with voice over where applicable)
2 x Instagram/TikTok stories
3 x still images (static shots)
All content to feature the Brand's products as agreed.

2. GIFTED PRODUCTS
The Brand will send the following items to the Creator at no cost:
The agreed content showcasing apparel, accessories, or styling product(s) selected by the Brand to complement the Creator's style.
Products remain a gift and are non-returnable upon fulfilment of this agreement.

3. FEE
Compensation: Modest flat fee or product gifting, as agreed in writing.
Payment terms: Fee (if any) payable by the Brand upon publication of the first content piece, unless otherwise agreed in writing.
Raw footage will be delivered by the Creator to the Brand within a reasonable timeframe following receipt of payment.

4. TIMELINE
First story: published the evening gifted items are received.
Video and full content package: approximately 2 weeks from receipt of items, or as otherwise agreed in writing.

5. SOCIAL CHANNELS
Content to be published on the following platforms:
Instagram (feed posts, stories, reels)
TikTok
Facebook (where applicable/cross-posted)
The Creator agrees to tag the Brand in all published content and any future content featuring the Brand's products.

6. USAGE RIGHTS
The Brand is granted a non-exclusive unless stated licence to repurpose, reshare, and use all content (video, stills, raw footage) across its own marketing channels for a period of 6 Months from the date of publication.
Channels include but are not limited to: Instagram, TikTok, Facebook, website, email marketing, and paid advertising.
Scope of use: Paid social ads, website product pages, and email marketing.
After 6 Months, continued use requires written agreement from the Creator.

7. REVISIONS
1 revision is included per video or post.
Revision requests must be submitted by the Brand within 5 business days of content preview/delivery.
Additional revisions beyond the included allowance may be subject to an extra fee, agreed in writing.

8. CONTENT APPROVAL
The Brand reserves the right to review content prior to publication.
The Creator will share content for approval at least 48 hours before the planned publish date (excluding stories posted upon item receipt).
The Brand will provide feedback within 2 business days.

9. EXCLUSIVITY
No category exclusivity applies unless separately agreed in writing.
The Creator agrees not to publish content featuring directly competing brands for a period of 30 days either side of the Brand's content going live, where non-exclusive unless stated applies.

10. ARTIFICIAL INTELLIGENCE
The licence granted in Section 6 does not include the right to use the Content, or the Creator's name, likeness, voice, or biometric data, to train, develop, fine-tune, or improve any artificial intelligence or machine-learning model. The Brand shall not use the Content to generate synthetic media, deepfakes, or AI-generated likenesses of the Creator, or create any derivative work that depicts the Creator saying, doing, or endorsing something they did not, unless the Creator provides separate written consent. Routine automated editing (cropping, resizing, colour correction, and format adaptation) is permitted; any other AI-assisted alteration that materially changes the meaning or context of the Content requires the Creator's prior written approval.

11. CONFIDENTIALITY
Both parties agree to keep the financial terms of this agreement confidential. This obligation survives termination of the agreement.

12. INTELLECTUAL PROPERTY
All intellectual property rights in the Content, including copyright and moral rights, remain the property of the Creator, except for the usage licence expressly granted to the Brand in Section 6. The Brand retains all rights in its trademarks, products, and branding. Nothing in this agreement transfers ownership of either party's intellectual property to the other.

13. DATA PROTECTION & PRIVACY
Each party complies with applicable data protection laws, including the UK GDPR and Data Protection Act 2018 (UK), the EU GDPR (EEA), and the CCPA/CPRA (US, where applicable). The Brand is the data controller for any personal data processed under this agreement. The Creator consents to the Brand processing their name, handle, and email for the purpose of administering this collaboration. Personal data will be retained only for as long as necessary and will not be shared with third parties without consent, except as required by law.

14. FTC / ASA ADVERTISING DISCLOSURE
The Creator agrees to comply with all applicable advertising disclosure regulations, including the FTC Endorsement Guides (16 CFR Part 255) in the US and the ASA CAP Code in the UK. All paid or gifted content must be clearly and conspicuously labelled with appropriate disclosures (e.g. #ad, #gifted, "Paid partnership") at the time of posting, in accordance with each platform's branded-content tools and the relevant regulator's guidance.

15. INDEMNIFICATION
The Creator agrees to indemnify and hold harmless the Brand from any claims, damages, liabilities, costs, and expenses (including reasonable legal fees) arising from: (a) the Creator's breach of this agreement; (b) the Creator's infringement of any third-party intellectual property or privacy rights; (c) any false, misleading, or defamatory statements made by the Creator; or (d) the Creator's failure to comply with applicable advertising or consumer protection laws.

16. LIMITATION OF LIABILITY
Except for liability that cannot be limited by law (such as death or personal injury caused by negligence), neither party shall be liable to the other for any indirect, incidental, special, or consequential damages arising out of this agreement. Each party's total liability under this agreement shall not exceed the total fees paid (or value of gifted products provided) under this agreement.

17. INDEPENDENT CONTRACTOR
The Creator is engaged as an independent contractor and not as an employee, agent, or partner of the Brand. Nothing in this agreement creates an employment, agency, or joint-venture relationship. The Creator is responsible for their own taxes, national insurance, and any applicable self-employment filings.

18. FORCE MAJEURE
Neither party shall be liable for any failure or delay in performance caused by circumstances beyond their reasonable control, including but not limited to acts of God, pandemic, government action, or disruption to internet or social-media platforms. The affected party shall notify the other promptly and use reasonable efforts to resume performance.

19. TERMINATION
The Brand may cease use at any time. Either party may terminate this agreement in writing if the other materially breaches a term and fails to remedy that breach within 14 days of written notice. Upon termination, the Brand will stop new uses of the Content but may retain copies for record-keeping and continue any use already published prior to termination.

20. GOVERNING LAW & DISPUTE RESOLUTION
This agreement is governed by, and construed in accordance with, the laws of England and Wales where the Brand is based in the UK, or the laws of the state in which the Brand is incorporated where the Brand is based in the US. Any dispute arising out of or in connection with this agreement shall first be attempted to be resolved through good-faith negotiation. If unresolved within 30 days, the dispute shall be submitted to the exclusive jurisdiction of the courts of England and Wales (UK) or the competent courts of the Brand's home state (US).

21. ENTIRE AGREEMENT & AMENDMENTS
This agreement constitutes the entire agreement between the parties and supersedes all prior discussions, representations, and understandings. No amendment or variation is effective unless made in writing and signed by both parties. If any provision is held to be unenforceable, the remaining provisions shall remain in full force and effect.

By approving below, the Creator confirms they are 18 years of age or older, that they have read, understood, and agreed to be bound by these terms, and that their consent is recorded with their name, email, IP address, and timestamp for audit-trail purposes.